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How to influence people to change
It’s not what you say, but how you say it.
When it comes to eating and dieting, a recent study found that diners in restaurants are more motivated to order healthier when the amount of calories is translated to miles or kilometers of physical activity.
For example, the average runner burns off about 100 calories for every mile they run. So, the next time you are trying to decide between a 500-calorie sandwich and a 700-calorie slice of pizza, consider the two extra miles you will need to run to burn off those pizza calories.
Does that make you re-think your choice?
Let’s translate that mindset to influencing change and communication planning.
It is never enough to simply announce a change and expect people to comply. It must be put in more tangible terms, something to which people can relate.
- Clearly communicate the change. What exactly is happening and why is it needed? What specific problem is it meant to address?
- How will their life or job role change? What tasks will they do differently and how?
- What will not change? People can be more adaptable if any tasks they currently perform and are comfortable with stay intact.
- What are the consequences of not…
